In quoting this section of the earlier quote; in Sedgwick's analysis, one could say this is the homophobia of new media advertising. Technology as the body of women which is new media exchange. Which is to say, homophobia.
[quoted from below] it sells itself in terms of a liberating technology built especially for the consumer, and designed to virtualise her body, to free her from the constraints of time and space, and to place her in control of the resources of capital (easy credit, fluid social arrangements, unlimited opportunities for expansion, compliant technology, in short a world without struggle or travail, a world especially designed just for her)
Tuesday, May 4, 2010
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